content marketing

Content Marketing to Attract New Customers

Content Marketing – Articles, blogs, videos and graphics can help your small business reach new customers online Content marketing is the practice of using writing, photos and videos to engage with consumers online. Content marketing is used by businesses to: Attract new leads through websites and social media Nurture relationships […]

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How to Use Keywords in Your Digital Marketing

Picking the best keywords is essential for your SEO and SEM campaigns to reach the right customers Keywords are your business’ best friend when it comes to getting seen online. Keywords let search engines know what products or services your company provides so customers can find you when they’re searching […]

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Google Shopping Success

Success Google Shopping – Six Secrets

As you’re no doubt aware, Google made some major changes to its Product Listing Ad (PLA) management system in 2014, transitioning over to Google Shopping campaigns. With this change, Google’s been busy adding new features to help retailers better manage their image-based ads behind the scenes. For example, you now […]

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7 Ways A Mobile Website Can Grow Your Business

Wireless devices are quickly becoming the standard viewing devices for many people surfing the internet. Standard websites are very hard to read and do not always function properly on these hand-held devices. Mobile-friendly websites provide easier viewing and access. Here is a visual comparision:  A mobile website increases customer engagement […]

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How to Use Facebook Live: New Social Media Video Tool

Facebook wants to make Facebook Live the go-to stream for live video. Since its recent unveiling, Facebook has been heavily promoting the feature, even giving preferential treatment to the live video posts. That’s why now is the perfect time for your small business to take advantage of this promotion and try […]

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The Boss

You thought you were having a bad day. The Imperial Trans-Antarctic Expedition (1914–17), also known as the Endurance Expedition, is considered the last major expedition of the Heroic Age of Antarctic Exploration. Conceived by Sir Ernest Shackleton, the expedition was an attempt to make the first land crossing of the Antarctic […]

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Category Pages Can Help Customers Find Your Website

Create landing pages on your small business’ website to boost search engine rankings for the products and services you sell As a small business owner, you probably offer a range of products and services. If you’re an electrician, for instance, you might do everything from ceiling fan installation to breaker […]

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Digital Advertising And Why It Is Important

Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels. Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike traditional advertising, digital advertising is more universal and flexible, enabling you to tell your […]

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Strategic Mobile Marketing with SMS & MMS

SMS and MMS are types of messages delivered directly to a mobile phone that can be used with or without mobile app downloads. Why Text Messaging? Text messaging via SMS or MMS is a quick and efficient way to grab your audience’s attention so you can be where they are—on […]

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Exploring Color

How does it make you feel? How does it motivate you? What your favorite color says about you.  

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