Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage.
In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, just a small piece of cardstock can make a huge difference when establishing a good rapport with a current or potential customer.
Business cards are a great way to leave a positive impression with someone, so here is how to make them count.
1. Balance Creativity & Professionalism
With so many online services that provide thousands of templates for creating a business card, it can be tempting to get carried away with crazy designs. You want your business card to ensure that the customer remembers you, but you also don’t want to over-do it.
Remember to design your card based on your industry and make your name/logo the largest element on the card. If you are a clothing store, you may want to use bold colors. If you work in finance, then keep the design a little more conservative. When in doubt, look at some business card examples online or cards you have received through transactions to help you create yours.
2. Include the Right Information
Aside from the design and layout of the business card, the information is the key component. You want to make sure that you include at the minimum: your business name, your name, and your contact information in the form of a phone number and email address.
If you want to go a step further you can also include a link to a website, social media profile or review site. Just be sure to space out this information evenly so that it is easy to read when you hand it off to someone. You don’t want to cram too much information on a card and make the design appear cluttered.
3. Hand Them Out
When you utilize a business card printing service, you will most likely end up with hundreds of little cards. Don’t be stingy with them — hand them out at every chance you deem appropriate. They won’t do any good sitting at home.
It’s best to always carry at least a handful of business cards with you when you are doing a job or out in public. You never know when the perfect networking opportunity could present itself, and these small pieces of cardstock are prefect for helping new contacts remember you. If you want to take a step further, always had out more than one business card so that your contact can pass it to someone else and refer you!