As you’re no doubt aware, Google made some major changes to its Product Listing Ad (PLA) management system in 2014, transitioning over to Google Shopping campaigns. With this change, Google’s been busy adding new features to help retailers better manage their image-based ads behind the scenes. For example, you now […]
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Wireless devices are quickly becoming the standard viewing devices for many people surfing the internet. Standard websites are very hard to read and do not always function properly on these hand-held devices. Mobile-friendly websites provide easier viewing and access. Here is a visual comparision: A mobile website increases customer engagement […]
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Facebook wants to make Facebook Live the go-to stream for live video. Since its recent unveiling, Facebook has been heavily promoting the feature, even giving preferential treatment to the live video posts. That’s why now is the perfect time for your small business to take advantage of this promotion and try […]
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Create landing pages on your small business’ website to boost search engine rankings for the products and services you sell As a small business owner, you probably offer a range of products and services. If you’re an electrician, for instance, you might do everything from ceiling fan installation to breaker […]
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Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels. Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike traditional advertising, digital advertising is more universal and flexible, enabling you to tell your […]
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SMS and MMS are types of messages delivered directly to a mobile phone that can be used with or without mobile app downloads. Why Text Messaging? Text messaging via SMS or MMS is a quick and efficient way to grab your audience’s attention so you can be where they are—on […]
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