Arguably, one of the most important things that any small business owner works towards growth for their business. The length of time this growth will take, the route that will be taken to achieve this growth, and perhaps even the very definition of ‘growth’ will vary from business to business. […]
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What is a CTA and Why Do I Need it On My Website?
In the marketing world, the term CTA is everywhere. We hear it all the time. We use it all the time. We try to maximize its effectiveness with tests constantly. But what is this crucial bit of marketing jargon that you need to implement on your website? CTA stands for […]
Read MoreDedicate More Time for Social Media and Make the Most of It!
So you’ve made the decision to set up a social media account for your business, what’s next? Dedicate More Time for Social Media and Make the Most of It! Social media is a key component to successful online marketing but like any marketing effort, it requires some time and dedication […]
Read MoreReach New Customers and Boost Your SEO With a Quality Blog
Reach New Customers and Boost Your SEO With a Quality Blog With today’s myriad of competing social media platforms and the various other novel ways to reach an audience, you might consider blogging to be a bit old-fashioned. But, according to HubSpot, businesses that blog receive, on average, 55% more site visitors […]
Read MoreLocal Content Marketing is More Important Than Ever Before
By sharing content that interests your local community, you can boost your visibility in Facebook and connect with more followers. Thanks to recent changes to Facebook’s news feed, it’s harder than ever to get your small business content in front of social media followers. That’s why it’s crucial to stand out […]
Read MoreOnline Reviews Are the New Word of Mouth
What customers say about your business matters more than ever. But how do you turn positive feedback into five-star online reviews? Determining what customer interactions should be public and when a private conversation is best is a key factor in successfully navigating online reviews, marketing experts say. While internet reviews […]
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