Content Marketing – Articles, blogs, videos and graphics can help your small business reach new customers online

Content marketing is the practice of using writing, photos and videos to engage with consumers online. Content marketing is used by businesses to:

  • Attract new leads through websites and social media
  • Nurture relationships with consumers making purchasing decisions
  • Sustain the loyalty of existing customers

Your small business can reach these audiences using content marketing formats, including:

  • Articles and blogs
  • Email newsletters
  • How-to videos
  • infographics
  • Original research (case studies, whitepapers and ebooks)