Content Marketing – Articles, blogs, videos and graphics can help your small business reach new customers online Content marketing is the practice of using writing, photos and videos to engage with consumers online. Content marketing is used by businesses to: Attract new leads through websites and social media Nurture relationships […]

Picking the best keywords is essential for your SEO and SEM campaigns to reach the right customers Keywords are your business’ best friend when it comes to getting seen online. Keywords let search engines know what products or services your company provides so customers can find you when they’re searching […]

As you’re no doubt aware, Google made some major changes to its Product Listing Ad (PLA) management system in 2014, transitioning over to Google Shopping campaigns. With this change, Google’s been busy adding new features to help retailers better manage their image-based ads behind the scenes. For example, you now […]