Arguably, one of the most important things that any small business owner works towards growth for their business. The length of time this growth will take, the route that will be taken to achieve this growth, and perhaps even the very definition of ‘growth’ will vary from business to business. […]
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In the marketing world, the term CTA is everywhere. We hear it all the time. We use it all the time. We try to maximize its effectiveness with tests constantly. But what is this crucial bit of marketing jargon that you need to implement on your website? CTA stands for […]
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For a small business in the twenty-first century, fast internet access is essential. Dobson Technologies notes that faster internet speeds can have a significant impact on how a company performs online. The effect applies not solely to online businesses, but brick-and-mortar stores as well. For a small business, having reliable, speedy internet is […]
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So you’ve made the decision to set up a social media account for your business, what’s next? Dedicate More Time for Social Media and Make the Most of It! Social media is a key component to successful online marketing but like any marketing effort, it requires some time and dedication […]
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Reach New Customers and Boost Your SEO With a Quality Blog With today’s myriad of competing social media platforms and the various other novel ways to reach an audience, you might consider blogging to be a bit old-fashioned. But, according to HubSpot, businesses that blog receive, on average, 55% more site visitors […]
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Knowing when and where to spend your small business marketing budget can seem overwhelming, especially in the digital age. Here are some tips to maximize the bang for your marketing buck. The prospect of creating a marketing budget for your small business can be overwhelming. The process of deciding to […]
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Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage. In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, […]
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By sharing content that interests your local community, you can boost your visibility in Facebook and connect with more followers. Thanks to recent changes to Facebook’s news feed, it’s harder than ever to get your small business content in front of social media followers. That’s why it’s crucial to stand out […]
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What customers say about your business matters more than ever. But how do you turn positive feedback into five-star online reviews? Determining what customer interactions should be public and when a private conversation is best is a key factor in successfully navigating online reviews, marketing experts say. While internet reviews […]
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Most customers turn to the web when looking for a local business. Without a website, your company could lose credibility and lose sales. 10 Reasons Small Business Need Website – You may wonder why your small business needs a website, particularly if your business deals with only local customers. After […]
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