Arguably, one of the most important things that any small business owner works towards growth for their business. The length of time this growth will take, the route that will be taken to achieve this growth, and perhaps even the very definition of ‘growth’ will vary from business to business. […]
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In the marketing world, the term CTA is everywhere. We hear it all the time. We use it all the time. We try to maximize its effectiveness with tests constantly. But what is this crucial bit of marketing jargon that you need to implement on your website? CTA stands for […]
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Knowing when and where to spend your small business marketing budget can seem overwhelming, especially in the digital age. Here are some tips to maximize the bang for your marketing buck. The prospect of creating a marketing budget for your small business can be overwhelming. The process of deciding to […]
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Business cards can be a memorable way to get a customer’s attention. Here’s how to design and use them to your advantage. In a digital world where that personal touch may seem like a thing of the past, business cards are still highly effective marketing tools. Believe it or not, […]
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By sharing content that interests your local community, you can boost your visibility in Facebook and connect with more followers. Thanks to recent changes to Facebook’s news feed, it’s harder than ever to get your small business content in front of social media followers. That’s why it’s crucial to stand out […]
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Most customers turn to the web when looking for a local business. Without a website, your company could lose credibility and lose sales. 10 Reasons Small Business Need Website – You may wonder why your small business needs a website, particularly if your business deals with only local customers. After […]
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Don’t make it easy for hackers to steal your data! Protect your personal and business accounts with these password best practices. When it comes to cyber security, the weakest link for any company isn’t the sophistication of its technology, it’s user error. Not convinced? Just take a look at Keeper […]
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Hackers are increasingly targeting small businesses, making cybersecurity measures more important than ever. Here’s a rundown on the basics. According to Symantec’s 2016 Internet Security Threat Report, cyberattacks are daily occurrence. In 2015, the security firm reported over 1 million web attacks against people a day. Out of that staggering […]
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Content Marketing – Articles, blogs, videos and graphics can help your small business reach new customers online Content marketing is the practice of using writing, photos and videos to engage with consumers online. Content marketing is used by businesses to: Attract new leads through websites and social media Nurture relationships […]
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Picking the best keywords is essential for your SEO and SEM campaigns to reach the right customers Keywords are your business’ best friend when it comes to getting seen online. Keywords let search engines know what products or services your company provides so customers can find you when they’re searching […]
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