In the marketing world, the term CTA is everywhere. We hear it all the time. We use it all the time. We try to maximize its effectiveness with tests constantly. But what is this crucial bit of marketing jargon that you need to implement on your website? CTA stands for […]
Read More
For a small business in the twenty-first century, fast internet access is essential. Dobson Technologies notes that faster internet speeds can have a significant impact on how a company performs online. The effect applies not solely to online businesses, but brick-and-mortar stores as well. For a small business, having reliable, speedy internet is […]
Read More
Reach New Customers and Boost Your SEO With a Quality Blog With today’s myriad of competing social media platforms and the various other novel ways to reach an audience, you might consider blogging to be a bit old-fashioned. But, according to HubSpot, businesses that blog receive, on average, 55% more site visitors […]
Read More
Most customers turn to the web when looking for a local business. Without a website, your company could lose credibility and lose sales. 10 Reasons Small Business Need Website – You may wonder why your small business needs a website, particularly if your business deals with only local customers. After […]
Read More
Don’t make it easy for hackers to steal your data! Protect your personal and business accounts with these password best practices. When it comes to cyber security, the weakest link for any company isn’t the sophistication of its technology, it’s user error. Not convinced? Just take a look at Keeper […]
Read More
Hackers are increasingly targeting small businesses, making cybersecurity measures more important than ever. Here’s a rundown on the basics. According to Symantec’s 2016 Internet Security Threat Report, cyberattacks are daily occurrence. In 2015, the security firm reported over 1 million web attacks against people a day. Out of that staggering […]
Read More
Content Marketing – Articles, blogs, videos and graphics can help your small business reach new customers online Content marketing is the practice of using writing, photos and videos to engage with consumers online. Content marketing is used by businesses to: Attract new leads through websites and social media Nurture relationships […]
Read More
Picking the best keywords is essential for your SEO and SEM campaigns to reach the right customers Keywords are your business’ best friend when it comes to getting seen online. Keywords let search engines know what products or services your company provides so customers can find you when they’re searching […]
Read More
As you’re no doubt aware, Google made some major changes to its Product Listing Ad (PLA) management system in 2014, transitioning over to Google Shopping campaigns. With this change, Google’s been busy adding new features to help retailers better manage their image-based ads behind the scenes. For example, you now […]
Read More
Wireless devices are quickly becoming the standard viewing devices for many people surfing the internet. Standard websites are very hard to read and do not always function properly on these hand-held devices. Mobile-friendly websites provide easier viewing and access. Here is a visual comparision: A mobile website increases customer engagement […]
Read More